The frequency and format of each report will change for each client, although there’s no question that client reporting is one of the best ways to demonstrate the value of your services and retain clients over the long-run. As you start to grow the agency, Latest Mailing Database however, it’s likely you’ve encountered something that many other Latest Mailing Database agencies experience: manual reporting doesn’t scale. Between collecting, aggregating, and visualizing data—the time it takes to manually generate your own client reports adds up quickly and can be a significant bottleneck to growth.
For this reason, client reporting should be Latest Mailing Database automated as much as possible. In this article, we’ll discuss exactly how to automate your client reporting from start to finish, including: What to Include in Client Reports Data Storytelling in Your Client Reporting Report Automation: How to Streamline Your Agency How to Scale Your Agency Latest Mailing Database with Automated Client Reporting Let’s get started. What to Include in Client Reports The content of each report will of course change based on the type of marketing you’re doing, although there are common features that every report should include.
To give you an idea of what client reports Latest Mailing Database should include, below are the seven sections that we’ve included in Agency Analytics’ digital marketing report template: Report Summary Google Analytics – All Channels Google Analytics – Goals (Conversions) SEO Rankings Social Media Overview PPC Overview Email Overview Report Latest Mailing Database Summary The reality is that many clients won’t understand all the technical details of each marketing campaign, which makes the report summary incredibly important. This section gives you the opportunity to write out your analysis of the past month’s performance and outline the plan going forward.